MY EXPERIENCE

Static Ads

I manage the entire static ad process, from research and creative strategy to copywriting, design, testing, and performance analysis. I test everything from polished brand creatives to native, story-driven direct-response ads, then use performance data to identify what deserves to scale.

My static ads have contributed to over $6M in ad revenue across multiple brands. Every concept is built around the campaign’s objective, whether that’s acquiring new customers, improving CTR, maximizing ROAS, or converting high-intent audiences.

Video Ads

I handle the complete video-ad process, from research, creative strategy, scripting, and competitor analysis to editing, iteration, and final execution. Depending on the team’s needs, I can build concepts from the ground up or take existing scripts and strategic direction and turn them into polished, performance-focused creatives.

I create everything from highly realistic UGC-style ads and native content to long-form VSLs and direct-response videos. My approach focuses heavily on the opening hook, pacing, and visual shock factor to capture attention immediately, while AI-assisted production allows brands to create convincing UGC at scale without the cost and delays of traditional creators.

Landing Pages

I create high-converting landing pages by combining audience research, conversion focused copywriting, and strong visual design. While I often build on proven page structures, I substantially rework the messaging, layout, and overall user flow to fit each campaign’s angle, audience, and objective.

I’ve developed pages around problem awareness, scientific credibility, authority, and product-benefit angles, with a strong focus on creating visually engaging, persuasive experiences that stay consistent with the ad and convert cold traffic into customers.

Let's Help You Scale

Let’s discuss your creatives, identify what’s holding performance back, and find the biggest opportunities to grow.