I’m Ammar, a multidisciplinary creative from Bulgaria with a strong interest in consumer psychology, storytelling, and performance marketing. I work across creative strategy, copywriting, design, and video production, helping DTC brands turn customer insights into distinctive concepts, campaigns, and creatives built to perform.

My commercial perspective also comes from building and scaling businesses myself. I run Eternel Perfumes, a fragrance that I grow through Meta advertising and in-person distribution, and I’m involved with Impala Cosmetics, whose products are sold across more than 40 countries. That experience has taught me to think beyond aesthetics and focus on what actually drives attention, trust, sales, and long-term growth.